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Many people may not realise that men’s skin and women’s skin are not the same. Because of hormonal differences, men’s skin typically has a rougher texture, is twice as oily and 25% thicker than women’s – not to mention facial hair. However, as women are the main demographic when it comes to skincare, men are often left in the dark about which products will serve their needs and keep their skin in tip-top shape. Read on for our guide to the best serums for men for a variety of skin concerns and needs.

How to choose the best serum for men for your skin type

Implementing a face serum for men into your daily routine can completely transform your skin quality, especially as you age. Our skin changes throughout life, so building a skincare routine for men and getting set up with the right products early can give you a big head start on healthy skin. Whatever your unique skin concern, from redness to wrinkles and fine lines, there’s a men’s skincare product out there that can target it. Below, we’ve compiled a list of some of the best face serums for men and how they can suit your skincare goals.

The best anti-aging serum for men

As we grow older, our skin can loosen, and wrinkles and fine lines can begin to show. On average, men’s skin has more collagen than women, but it slowly diminishes as we move through life, causing signs of ageing to appear. The Age Defender Power Serum is designed to be a firming serum for men. The formula contains adenosine, a chemical derived from yeast that is known to assist with the look of wrinkles. It is also developed with cypress extract which helps to keep skin strong. Ruscus Aculeatus root extract and caffeine serve to tighten and brighten the skin, for a healthy and refreshed complexion. The Age Defender range also includes:

The best skin serum for men to improve texture

Retinol is one of the most powerful skincare ingredients in the game. It works to speed the rate of skin cell turnover, which can visibly refresh and refine the surface of the skin with regular use. While some retinol products can be quite intense, the Retinol Skin-Renewing Daily Micro-Dose Serum has a gentle formula that is designed for daily use, giving you one less thing to think about during your skincare routine. This face serum for men has anti-aging benefits, helping to plump the skin and reduce the appearance of wrinkles. The signature combination of ingredients includes ceramides and niacinamide, which support the skin moisture barrier and work in conjunction with retinol.

The best brightening serum for men with dull skin

This bestselling product will have your skin plump and glowing in a matter of weeks. The hero ingredient of the Powerful-Strength Line-Reducing Concentrate is vitamin C, a highly effective antioxidant which penetrates deep within the skin and gives a visible boost of radiance. Kiehl’s was one of the first brands to recognise the power of vitamin C in skincare, and this face serum for men is a prime example of how far our research has come. The formula also includes fragmented hyaluronic acid, a hydrating ingredient with the ability to plump, smooth, and hydrate the skin. The combined forces of vitamin C and hyaluronic acid make this product an effortless choice to address a wide range of skin concerns.

The best hydrating serum for men

Those looking for bouncy and hydrated skin should add the Hydro-Plumping Serum Concentrate to their routine. Patting a pump of this serum into skin will result in a plumped, radiant skin appearance. Follow with a hydrating daily moisturiser, such as the Ultra Facial Cream with Squalene. The serum’s formula includes an epidermal hydration filler that stimulates hyaluronic acid production in skin and increases elasticity. Glycerin is added to lock in the moisture, filling the skin and giving the product a long-lasting effect. The patented Serum-to-Liquid technology is designed to improve the appearance of dull and tired skin.

The best face serum for men to reduce dark spots and pigmentation

Target sun spots and pigmentation with the Clearly Corrective Dark Spot Solution. Those who were a little forgetful about sunscreen in their earlier years may notice some sunspots or redness as they get older. This clinically-tested product has been shown to improve the appearance of dark spots and discoloration, leaving skin clear and fresh*. Kiehls’ lab-engineered activated vitamin C teams up with white birch extract to target pigment problems, hydrate, and brighten the skin. White peony extract, a traditional ingredient in Chinese medicine, adds a final touch by protecting the skin against future oxidative damage.

*Based on a 12-week clinical study of 113 subjects.

Enjoyed our guide to the best skin serums for men? Next, learn how to layer serums correctly for best results.


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