A facial serum is a lightweight, highly concentrated formulation that helps target concerns and improve skin’s overall appearance. Unlike moisturisers and face creams, serums often absorb easily, penetrating below skin’s surface to deliver active ingredients to the skin. With a targeted approach to skin concerns, serums can often help improve skin’s appearance more quickly than creams or moisturizers.

Skin serums can be used in the morning or at night. Different formulations are suited to different applications. Some skin serums can include ingredients that may increase your skin’s sensitivity to the sun, so ensure you read the application instructions before use. The Daily Reviving Concentrate is a light blend of natural ingredients which nourishes the skin all day. In comparison, the replenishing Midnight Recovery Concentrate is intended for nighttime use to restore and repair the skin. Exfoliating and peel serums are also best suited for use at night when their active ingredients can penetrate the skin whilst you sleep.

Apply your skin serum after cleansing your face with skin toner or face cleanser and before your m moisturiser. You only need a very small amount of face serum to cover your entire face. Always apply to clean skin, lightly patting, pressing, and tapping the serum evenly over the face and neck with your finger to accelerate the absorption. Always read the instructions on the bottle and only use as much of the serum as is recommended – an application of 2-3 drops or 1-2 pumps is often recommended.

Yes and no – it all comes down to the ingredients used in the serum product. There are some ingredients that are more potent than others such as Retinol, chemical exfoliants such as AHA (Alpha Hydroxy Acids), and peel or acne serums which may be intended for a specific use. When layered, these products may not achieve the desired results, and can even damage skin. Use our Expert Skin Consultation Services, or speak with a skincare specialist or dermatologist to determine what’s best for your skin and how to achieve the result you're after. Many face serums, such as botanical serums mix and complement each other very well. When layering serums, start with the thinnest, lightest formulas and apply thicker formulas over the top. The face serums we love to layer is the Midnight Recovery Concentrate– made from 99.8% natural ingredients - over the Powerful-Strength Line-Reducing Concentrate as the Vitamin C and Squalene in these serum formulas work well together.

Serums have concentrated ingredients and smaller particles which penetrate to the deeper dermis layers of your skin and are often a more aqueous texture. Moisturisers are creamier and serve to hydrate the skin and help prevent moisture loss. These two skincare products should be used in conjunction with the other – facial serums are designed to deliver targeted results, and moisturisers lock in your serum while providing additional hydration. When used together, serum products can enhance the hydrating effects of your moisturiser.