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Lifestyle, external stress and the internal ageing cycle all contribute to the appearance of wrinkles on the face. When you do spot visible signs of ageing like wrinkles under the eyes or longer lines like forehead wrinkles, a few approaches can help to reduce their appearance and promote a youthful skin texture.

Skincare Ingredients That Reduce Wrinkles & Fine Lines

One of the most effective tools to support your natural beauty and reduce fine lines and wrinkles is anti-ageing skincare. Ahead, we walk through the process behind anti-ageing routines and the best ingredients for wrinkles. Find out which ingredients promote volume in skin and a firmed complexion, and where to place them in your skincare regime for the best results.


To properly address wrinkles on the face, skincare and other anti-ageing methods need to respond to the root causes. Fine lines and wrinkles under the eyes, around the mouth and on the forehead can be caused by the combined effects of a few factors:

  • Environmental factors. Pollution, weather conditions and most notably UV radiation impact skin cells alongside the skin moisture barrier. When skin is repeatedly exposed to sun, cells are impacted and can become oxidised, leading to weakened bonds. This results in a loss of firmness and elasticity, and the appearance of lines like crow’s feet or frown lines.

  • Internal factors. To a certain extent, wrinkles are a natural part of the ageing process. As we grow older, our internal production of the components that keep skin taught and bouncy slows. Collagen, hyaluronic acid, and the skin cell life cycle all depreciate from our 30s onwards, making it harder for skin to retain volume and moisture.

  • Lifestyle and behavioural factors. Wrinkles like ‘frown lines’ and ‘smile lines’ are called so for a reason. Many mouth, eye and forehead wrinkles are ‘expression lines’, meaning they result from repeated muscle movement. While this behaviour is less avoidable, other lifestyle factors such as smoking, interrupted sleep cycles and lacking water consumption can be changed to reduce the visible appearance of wrinkles.


While there are structural differences between fine lines and wrinkles, the right skincare ingredients can help to address them both. A combination of powerful antioxidants, exfoliants and hydrating properties assist in reimplementing a firmer, more voluminous complexion. To create an optimal anti-ageing routine, discover the superpowered ingredients that make up Kiehl’s skin-boosting products and how to reduce wrinkles with them.


The benefits of retinol for ageing skin are well documented, especially as they pertain to fine lines and wrinkles. A derivative of vitamin A, retinol is an efficacious ingredient which can help to reduce the appearance of more stubborn and deep-set lines like forehead wrinkles. It does this by surfacing fresher skin and speeding up the skin cell cycle. By implementing a retinol-based serum like Retinol Fast Release Wrinkle-Reducing Night Serum into your evening routine, you can visibly improve the appearance of lines and achieve a more youthful skin texture.


Vitamin C is an antioxidant. This means that it tackles ‘oxidisation’ – or skin cell stress which occurs as a result of factors like UV radiation. To combat environmental stressors that contribute to lines like wrinkles under eyes, Kiehl’s anti-ageing products use L-ascorbic acid, a potent form of pure vitamin C which helps to improve texture in skin. To reduce fine lines and wrinkles, a vitamin C-infused serum like Powerful-Strength Line-Reducing Concentrate can be implemented as part of your morning routine. The 12.5% L-ascorbic acid concentrate aids in protection against UV radiation.


Not all facial lines are equal, and wrinkles under eyes require their own approach. It’s likely that you’ll first notice lines around your eye area, as this area of skin is much thinner than the rest of your face. To address fine lines and wrinkles around your eyes, we recommend implementing specially formulated ingredients into your routine. Copper PCA helps to fortify this skin area and improve elasticity. To support fragile skin and reduce puffiness, Powerful Wrinkle-Reducing Eye Cream combines caffeine, humectants and copper PCA.


A sugar protein derived from Beech trees, ProxylaneGX is a patented Kiehl’s anti-aging ingredient. The molecule helps to encourage the feeling of elasticity and improve the look of firmness in skin. An important part of anti-wrinkle routines are firming creams – which encourage hydration while improving skin’s texture. Super Multi-Corrective Cream contains hyaluronic acid, ProxylaneGX and chaga mushroom to support a healthy-looking complexion, hydrate skin and improve elasticity. We recommend including it as a part of both your morning and evening routine.

5. SPF

At any age, skin requires preventative protection against stressors. As mentioned above, UV radiation is one of the leading contributors to fine lines and wrinkles. For continuously beautiful and healthy looking skin, daily sun protection is needed. As the last step in your anti-ageing skincare routine, always make sure to apply a broad-spectrum UVA/UVB sunscreen - during winter or cloudy days as well.

Loved this article? Keep reading to discover the benefits of retinol for skin.


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